Everything a product brand needs, from one studio.
Take one service or all five. When we do more than one, they're planned together, so the brand, the formula and the label tell the same story.
Brand identity
A brand that looks as considered as what is inside.
We define who the product is for and what it promises, then name it and build the identity around that promise. Everything is designed to work on a 30 ml label as well as on a billboard.
- Positioning and audience
- Naming shortlists
- Logo system and colourways
- Typography, colour and materials
- Voice and messaging
- Brand guidelines
- You receive
- Outlined logo files (SVG, PDF, PNG), guidelines, templates
- Typical time
- 4–6 weeks
Formulation
The product story and the lab brief, written by the same team.
We lead the product concept: the problem it solves, the hero actives, the format and the sensory experience. Then we write the formulation brief and manage sample rounds with your formulator or ours. Final formulas, stability testing and manufacturing are done by licensed partners.
- Product concept and format
- Hero actives and ingredient story
- Benchmark set
- Formulation brief
- Sample and sensory rounds
- Manufacturer handoff
- You receive
- Formulation brief, sample notes, partner handoff pack
- Typical time
- 6–16 weeks
Packaging
Labels that sell on the shelf and stay within the rules.
One label system for the whole line, with room for every flavour, size and SKU you add later. We check claims and required information as we design, then prepare print-ready files and proof with your printer.
- Label and pack system
- Dielines and structural format
- Claims and label copy review
- 3D renders for pre-launch
- Print production and proofing
- You receive
- Print-ready files, renders, label copy deck
- Typical time
- 3–6 weeks
Website
A site built to explain the product and sell it.
Shopify for direct-to-consumer brands, WordPress for studios and services. Product pages that answer the questions buyers ask, with copy that stays within your allowed claims.
- Site map and page copy
- Custom design in your identity
- Shopify or WordPress build
- Product pages and SEO basics
- Analytics and handover training
- You receive
- Live site, CMS access, training session
- Typical time
- 4–8 weeks
Launch
Everything you need on launch day, in one kit.
Social templates, launch emails, sales sheets for retailers and photography direction, all built from the same system so the brand looks the same everywhere it appears.
- Launch content plan
- Social and email templates
- Retail sell sheets
- Photography and render direction
- AI-supported brand workflow files
- You receive
- Launch asset kit, templates, playbook
- Typical time
- 2–4 weeks
Three ways in.
Start with the brand, go all the way to launch, or keep us on as your studio. Every engagement includes the AI-supported workflow files that keep your brand consistent after we hand over.
Identity Atelier
Sharpen the offer and build an identity that looks as good as what's inside.
- Positioning & naming
- Logo & visual identity
- Brand guidelines
- Launch-ready starter kit
Launch System
The whole product, from formula story to the website, made as one project.
- Everything in Identity Atelier
- Formulation brief & partner handoff
- Packaging & label system
- Website & launch assets
Studio Partner
A standing creative and product team for brands that keep launching.
- New products & line extensions
- Campaigns & content
- AI workflow & prompt systems
- Brand QA across every surface