The work, on record.
Founder-led brands built from the product out. The pack, the label and the formula first, then the website that sells it.
NuYugen
Potent. Proven. Pure.
A science-led wellness supplement house turned into a more credible, systemized brand: identity, labels, brochure, website, and icon language built to make the offer easier to trust.
- Role
- Full brand refresh and launch surface
- System
- Identity, product labels, brochure, site, icons
- Signal
- Science-led wellness made clearer and more premium
MYKO
Mushroom intelligence. Mineral power.
A functional wellness house built around two families: Mountain Gold Shilajit in three formats (resin, powder and honey) and a functional mushroom line of five single-species extracts plus a Five Mushroom Complex, alongside the ADAPT formula. A dark, technical identity carried through packaging, product photography and a WooCommerce store.
- Role
- Brand, packaging, product imagery and WooCommerce site
- System
- Shilajit family · six mushroom products · ADAPT
- Signal
- A calm, premium, science-led product world
DOSIS
Calibrated per drop.
A premium liquid formulation brand with an elegant, clinical-but-warm identity: high-contrast type, soft spectral gradients, product ritual, and a fully custom site.
- Role
- Identity, packaging language, and custom web
- System
- Product ritual, premium gradients, clinical warmth
- Signal
- A refined wellness offer with stronger trust cues
CUBIT
Organization, in every dimension.
An organization studio for homes, offices and shops in Toronto. The brand frames the work in three layers (spaces, systems and creations), with ten custom oak CUBE pieces rendered in place, clear packages and a website that routes every visitor to an assessment.
- Role
- Brand, offer architecture, renderings and website
- System
- Spaces · Systems · Creations, custom oak CUBE pieces
- Signal
- Organization presented as premium design
LUNARSCAPE
Built from the base up.
A premium hardscape and landscape construction brand for Toronto and the GTA: a crescent lockup and ashlar paver language, real project photography, and a finished WordPress site that walks homeowners from featured builds like the Simpson Garden to a project enquiry.
- Role
- Identity, art direction and custom WordPress site
- System
- Crescent mark, paver field, featured-project storytelling
- Signal
- Construction precision with architectural restraint
ASCENTIALS
The oldest delivery system, made exact.
A natural health brand built on purified Altai shilajit and raw honey. The founding batch (Shilajit Honey Daily, Shilajit Resin and Shilajit Powder) is presented with every active declared by weight, Miron violet glass, published batch reports and a Health Canada NPN-first standard, on a waitlist site ahead of launch.
- Role
- Brand, product line, packaging renders and launch site
- System
- Founding batch · declared doses · violet glass
- Signal
- Radical transparency as a premium position
Moona’s Magicka
Tune the Field.
A hand-forged tensor-technology house from Toronto, organised as four ways in: the Light Shop of rings, harmonizers, pendants and water tools cut to sacred cubit measures; bespoke commissions and installations; electroculture; and learning and mentorship. Toroidal-field art direction across a custom Shopify store.
- Role
- Brand system, product architecture and Shopify build
- System
- Light Shop · Commissions · Electroculture · Learn
- Signal
- A niche maker practice turned into a navigable store
Tell us what you're making.
A new supplement line, a skincare launch, a rebrand. Thirty minutes on a call is usually enough to know whether we are the right studio for it.